{"id":358126,"date":"2024-01-24T09:03:33","date_gmt":"2024-01-24T14:03:33","guid":{"rendered":"https:\/\/knowtechie.com\/?p=358126"},"modified":"2024-01-24T09:04:38","modified_gmt":"2024-01-24T14:04:38","slug":"netflix-price-increases-again","status":"publish","type":"post","link":"https:\/\/knowtechie.com\/netflix-price-increases-again\/","title":{"rendered":"Netflix hints at future price increases in shareholder letter"},"content":{"rendered":"<p>Netflix has been making headlines with its Q4 2023 earnings report, and while subscriber growth is exploding (in a good way), there&#8217;s a more pressing narrative for consumers: price increases and the looming retirement of the Basic plan. <\/p>\n\n\n\n<p>As Netflix&#8217;s ad-supported tier <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/netflix-q4-earnings-2023-1235804918\/\" data-lasso-id=\"557325\" target=\"_blank\" rel=\"noopener\">catches more eyeballs<\/a>, the company has announced plans to sunset its Basic membership tier\u2014previously the most budget-friendly ad-free option. <\/p>\n\n\n\n<p>This shake-up in subscription options is set to begin in Canada and the U.K. this spring, with other regions likely to follow suit. <\/p>\n\n\n\n<p>The move indicates a significant shift in Netflix&#8217;s strategy, potentially pushing subscribers towards its <a href=\"https:\/\/knowtechie.com\/t-mobile-changing-free-netflix-on-us-perk-ad-tier\/\" data-lasso-id=\"557326\">ad-supported offering<\/a> or encouraging them to level up to <a href=\"https:\/\/knowtechie.com\/how-much-does-a-netflix-subscription-cost\/\" data-lasso-id=\"557327\">pricier plans<\/a>.<\/p>\n\n\n<style>.kt-accordion-id358126_66e0d3-c6 .kt-accordion-panel-inner{border-top:1px solid #abb8c3;border-right:1px solid #abb8c3;border-bottom:1px solid #abb8c3;border-left:1px solid 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.kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#753ea8;border-top-style:solid;border-right-color:#753ea8;border-right-style:solid;border-bottom-color:#753ea8;border-bottom-style:solid;border-left-color:#753ea8;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id358126_66e0d3-c6 .kt-accordion-panel-inner{border-top:1px solid #abb8c3;border-right:1px solid #abb8c3;border-bottom:1px solid #abb8c3;border-left:1px solid #abb8c3;}.kt-accordion-id358126_66e0d3-c6 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:4px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id358126_66e0d3-c6 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id358126_66e0d3-c6 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#3401c3;border-top-style:solid;border-right-color:#3401c3;border-right-style:solid;border-bottom-color:#3401c3;border-bottom-style:solid;border-left-color:#3401c3;border-left-style:solid;}.kt-accordion-id358126_66e0d3-c6 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#753ea8;border-top-style:solid;border-right-color:#753ea8;border-right-style:solid;border-bottom-color:#753ea8;border-bottom-style:solid;border-left-color:#753ea8;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id358126_66e0d3-c6 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane358126_932346-4c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Current Netflix Pricing<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<figure class=\"wp-block-table\"><table><thead><tr><th>Plan Name<\/th><th>Monthly Price<\/th><th>Screens<\/th><th>Downloads<\/th><th>Ads<\/th><th>Ultra HD<\/th><\/tr><\/thead><tbody><tr><td>Standard with Ads<\/td><td>$6.99<\/td><td>2<\/td><td>No<\/td><td>Yes<\/td><td>No<\/td><\/tr><tr><td>Standard<\/td><td>$15.49<\/td><td>2<\/td><td>Yes (2 devices)<\/td><td>No<\/td><td>No<\/td><\/tr><tr><td>Premium<\/td><td>$22.99<\/td><td>4<\/td><td>Yes (4 devices)<\/td><td>No<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This change comes amid a broader conversation about the cost of streaming entertainment. Netflix&#8217;s leadership, in a subtle nod within their shareholder letter, has suggested that the price tag for its service could climb in the future. <\/p>\n\n\n\n<p>The rationale? <\/p>\n\n\n\n<p>As Netflix pours funds into improving and expanding its offerings, it anticipates asking members to chip in a bit more to reflect these &#8220;enhancements.&#8221; This is a classic business move: as the value proposition grows, so does the cost to consumers.<\/p>\n\n\n\n<p>For subscribers, this means keeping an eye on their monthly bills and weighing the value of Netflix&#8217;s ever-growing content library against the increased expense. <\/p>\n\n\n\n<p>And for the industry, it raises questions about how pricing strategies might evolve in the highly competitive streaming market. <\/p>\n\n\n\n<p>I don&#8217;t know about you all, but this seems like a good time to reconsider your Netflix subscription. And if you decide to give them the axe, <a href=\"https:\/\/knowtechie.com\/how-to-cancel-your-netflix-subscription-after-the-latest-price-hike\/\" data-lasso-id=\"557328\">here&#8217;s a good place to start<\/a>. <\/p>\n\n\n\n<p style=\"font-size:16px\"><em>Have any thoughts on this? Drop us a line below in the comments, or carry the discussion to our&nbsp;<a rel=\"noopener\" href=\"https:\/\/twitter.com\/knowtechie\" target=\"_blank\" data-lasso-id=\"557329\">Twitter<\/a>&nbsp;or&nbsp;<a rel=\"noopener\" href=\"https:\/\/facebook.com\/knowtechie\" target=\"_blank\" data-lasso-id=\"557330\">Facebook<\/a>.<\/em><\/p>\n\n\n\n<p><strong>Editors\u2019 Recommendations:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/knowtechie.com\/netflix-signs-5-billion-streaming-deal-for-wwe-raw\/\" data-lasso-id=\"557331\"><strong>Netflix signs $5 billion streaming deal for WWE Raw<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/knowtechie.com\/prime-video-netflix-neck-and-neck-in-latest-streaming-report\/\" data-lasso-id=\"557332\"><strong>Prime Video &amp; Netflix neck-and-neck in latest streaming report<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/knowtechie.com\/netflix-games-gta-trilogy-available\/\" data-lasso-id=\"557333\"><strong>Netflix expands its gaming library with the Grand Theft Auto Trilogy\u00a0<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/knowtechie.com\/new-netflix-download-feature-in-ad-tier\/\" data-lasso-id=\"557334\"><strong>Netflix offers downloads to its ad-tier subscribers<\/strong><\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Here we go again. <\/p>\n","protected":false},"author":1,"featured_media":264368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2,77],"tags":[544],"acf":[],"apple_news_notices":[],"featured_image_urls":{"full":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity.webp",2048,1152,false],"thumbnail":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-150x150.webp",150,150,true],"medium":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-300x169.webp",300,169,true],"medium_large":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-768x432.webp",768,432,true],"large":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-1600x900.webp",1000,563,true],"1536x1536":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity.webp",2048,1152,false],"post-thumbnail":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-1000x600.webp",1000,600,true],"mvp-post-thumb":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-1000x600.webp",1000,600,true],"mvp-mid-thumb":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-400x240.webp",400,240,true],"mvp-small-thumb":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-80x80.webp",80,80,true],"lets-review-360-240":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-360x240.webp",360,240,true]},"post_excerpt_stackable":"<p>Here we go again. <\/p>\n","category_list":"<a href=\"https:\/\/knowtechie.com\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/knowtechie.com\/category\/entertainment\/\" rel=\"category tag\">Entertainment<\/a>","author_info":{"display_name":"Kevin Raposo","author_link":"https:\/\/knowtechie.com\/author\/snakeeys5\/"},"comments_num":"0 comments","taxonomy_info":{"category":[{"value":2,"label":"News"},{"value":77,"label":"Entertainment"}],"post_tag":[{"value":544,"label":"News"}]},"featured_image_src_large":["https:\/\/knowtechie.com\/wp-content\/uploads\/2022\/12\/Netflix-not-Working-on-Xfinity-1600x900.webp",1000,563,true],"comment_info":0,"category_info":[{"term_id":2,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"Need to catch up on the latest tech news happening right now? 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